Care for Curl Hair

A well-known newspaper New York City says the new campaign for a brand of products for skin care and hair curly hair is getting very fashionable. And it is not about an advertising strategy where a new shampoo or special product is advertised to activate curls, but a campaign for women with wavy hair love her curls made by using roller curler, which would make a great example for their daughters also happily accept hair with which they were born.

This launched by Unilever Dove Haircare mid-January campaign is called "Love Your Curls" (Love your curls). And the same was planned after discovering that most women with curly hair do not feel happy with the hair they were born. To be more specific, Dove says that "one out of every three women in the United States have curly hair by using cheap hair curler. However, the 'straight and shiny' hair is often presented as the traditional ideal of beauty.

This perception affects the lives of women with curly hair and can lower your self esteem at all stages of their lives, especially during childhood. To better understand how women and young people feel about their curls, Dove Hair commissioned a global study revealed that only 10% of women with curly hair in the US is proud of her hair and only four out of ten young girls He feels his wavy hair is beautiful. "

So after discovering this reality the campaign "Love your Curls" which features videos of real stories of mothers and daughters who love their curly hair was launched. In short, the aim of the campaign is to inspire all women to love your hair curl hair. "If women show the world how much they love your hair, will provide future generations a role model," said Rob Candelino, vice president of Unilever haircare.

And remember that the hair has a great influence on self-esteem of women. In fact it has been proven that one of the moments that increases safety and self-esteem of a woman is when she feels wearing a beautiful and glamorous hair. In other words, tell me how happy you are with your hair and tell you how safe you are.